2025 10th International Conference on Social Sciences and Economic Development (ICSSED 2025)
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Speakers

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Prof. Junfeng Liao

South China University of Technology, China

Research Area: 

Marketing (Internet marketing, big Data marketing), Data Asset Management, Internet Finance, Cross-cultural Consumer Behavior


Research Experience:

Prof. Junfeng Liao is a professor in the Department of Electronic Commerce of South China University of Technology, Doctor of Management and master's supervisor.

He has presided over research and teaching projects such as the National Philosophy and Social Science Foundation Project, Guangdong Philosophy and Social Science Foundation Project, Guangzhou Philosophy and Social Science Foundation Project, Guangdong Quality Engineering Project, Guangdong Teaching and Research Reform Project, and the Key Project of Basic scientific Research Funds for central universities and colleges.

Published more than 50 papers in SSCI Q1 Top, SCI Q1 & SSCI Q1, CSSCI, EI, Core and other high-level international academic journals of management, business, economics, engineering, domestic academic journals and academic conferences, and served as a reviewer for Nankai Management Review, Management Journal and other high-level academic journals. Three textbooks and monographs have been published.


Title:  How Long Will It Delay? An Empirical Study on Iterative Growth of Internet Word-of-Mouth (IWOM)


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Assoc. Prof. Prasad Siba Borah

School of Management, Jiangsu University, China

Research Area: MarketingManagement,Entrepreneurship,InnovationManagement


Research Experience:Dr. Prasad Siba Borah, Ph.D., is an Associate Professor at the School of Management, Jiangsu University, China. He has authored and co-authored over 20 research papers, many of which have been published in leading peer-reviewed academic journals, including SSCI/SCIE Q1 and A* level journals such asBusiness Strategy and the Environment,Energy Economics, andTechnology in Society. His research has been featured in highly cited journals published by renowned academic publishers, including Elsevier, Wiley-Blackwell, and Emerald Publishing.

Dr. Borah served as the lead editor of the book Selected Cases on Management, published by Tsinghua University Press. Additionally, he is an active reviewer and a member of the editorial boards of several esteemed academic journals, contributing significantly to the field of management science and business research.



Title: Generation Z's green purchase behavior: Do green consumer knowledge, consumer social responsibility, green advertising, and green consumer trust matter for sustainable development?



Abstract: Generation Z (Gen-Z), representing a demographic cohort of persons born from 1995 to 2010, has demonstrated their concerns for environmental protection. On September 20, 2019, for example, millions of Gen-Zs from over 150 different countries across the globe embarked on a protest to pressure decision-makers and governments to help save the planet.Such campaigns have caused firms to rethink howthey operate by adopting green operations in their production and distribution of products. The footwear industry is not left out. The problem this research sought to address is the assessment of the effect of green consumer knowledge on green purchase behavior among Gen-Z consumers towards footwear while assessing the roles of consumer social responsibility, green advertising, and green consumer trust. Findings revealed that although green consumer knowledge had a direct effect on green purchase behavior, this effect was partially mediated by consumer social responsibility. The effect of consumer social responsibility on green purchase behavior was positively moderated by green advertising, and the moderating effect of green advertising was further strengthened by green consumer trust.Finally, the mediating effect of consumer social responsibility was conditional on the moderating effects of green advertising and green consumer trust. It was concluded that green consumer knowledge is an essential ingredient in enhancing Gen-Z con- sumers' green purchase behavior towards footwear, as such, advocacy and pressure groups must increasingly conscientize consumers.



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Prof. Abdul Rauf

Nanjing University of Information Science and Technology, China

Research Area: 

Economics and Finance (Energy economics, Environment Economics issues, and financial markets)


Research Experience:

Prof. Abdul Rauf  is a professor of Nanjing University of Information Science and Technology. My mission is to take in-depth study in the field of Economics and Finance (Energy economics, Environment Economics issues, and financial markets) to cope with the market dynamism and predict the behavioral flow.   Secure   a professional position in the appropriate field of a dynamic and reputed institution to contribute my knowledge and skills towards the progress of an institution, with opportunities for growth and research advancement. My interests: Economics, Finance, Financial Development and Investment, Environmental Policy & Law, Energy Economics, Low carbonization, Belt & Road Initiative.


Title: 

The Way Forward to SustainableProgress:Estimating the Dynamic Nexus Between Tourism Development, Energy Usage, Transportation and Environmental Sustainability:  An Insights from Chinese Provinces Context


Abstract:

Indeed, China is enacting a dominant role in the world’s economic growth, but the commencement of the Belt and Road Initiative (BRI) has mainly increased its importance more significantly around the world. Recently, the emergence of the tourism industry is considered as an alternative for sustainable economic and ecological development, which is an ironic weapon.  Although, China is promoting tourism in various regions under "The New Normal" phase, however, it needs to address proactively the dismantling challenges for the environment. The funda-mental objective of the on-hand study is to determine the long run affiliation between tourism development, economic progress, transportation, energy consumption, value-added hotel and catering services with environmental degradation (CO2) for the panel of thirty (30) provinces of China over the period of 1995-2017. Primarily, we applied the CD test for investigating the cross-dependence, subsequently conventional and CD-based panel unit root tests (CIPS) are carried out to deal with the stationary puzzle of panel series. The results of dynamics panel DOLS, FMOLS, and PMG indicated that transportation, energy consumption, value-added hotel, and catering service have a strong positive association with carbon emission, but tourism development have mixed nature links with ecological degradation. Additionally, the causative-based test advocated a bi-directional association of tourism development, transportation, economic progress, and energy consumption with environmental quality. The landscape of retrieved estimates conferred few guidelines under the presence of BRI projects to the Chinese administration at the provincial and national level, initiating the renewable-based energy projects which may gist to decline the use of fossil fuel-based energy in industry, transportation, and hotels and catering sectors. Furthermore, the prevalent compliance of green investment in provinces may impulse the scale of economic progress and tourism development without worsening the atmosphere.


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A. Prof. Khurram Shehzad

School of Finance, Inner Mongolia University of Finance and Economics, China

Research Area: 

Financial economics, energy economics, environmental economics, environmental financing, agriculture economics, sustainable development, and industrial economics


Research Experience:

Dr. Khurram Shehzad, Associate Professor at Inner Mongolia University of Finance and Economics, is an eminent academic personality whose vast expertise and notoriety greatly enhance the institution's scholarly standing. He earned a doctorate in finance at Southeast University in Nanjing, China, which was funded by a Chinese Government scholarship. His receipt of the esteemed "Best International Researcher Award" at the provincial level in Jiangsu Province is evidence of his unwavering dedication to research excellence, further highlighting this accomplishment. Dr. Shehzad's scholarly contributions span an extensive range of fields, including financial economics, energy economics, environmental economics, environmental financing, agriculture economics, sustainable development, and industrial economics. In these specialized fields, he has authored an extensive collection of research consisting of numerous articles that not only enrich the academic discourse but also contribute to our understanding of complex economic phenomena. In addition, Dr. Shehzad's academic influence extends well beyond his own research, as evidenced by his extensive participation in peer review activities for prestigious academic journals. In addition, he holds the prestigious position of Associate Editor for renowned journals, thereby enhancing his scholarly influence. Dr. Khurram Shehzad has an extensive and significant teaching history. Dr. Khurram Shehzad's unwavering dedication to academic rigor and continuous contributions make him an indispensable asset to the Inner Mongolia University of Finance and Economics, significantly advancing its academic and research endeavors.


Title: 

Environmental degradation and technology: A key role of smart energy production and smart consumption


Abstract:

Since the beginning of the 21st century, the rapid development of modern technologies has brought unprecedented social prosperity to mankind as technologies penetrate every sector of the economy. These technologies have given a new dimension to the energy sector. The key intention of this study is to investigate the crucial impact of technological revolutions, namely smart grids, smart devices, financial innovations, and environmental innovations, on greenhouse gas emissions (GHGs). To this end, the study utilized the data from European, Asian, Middle Eastern, and African countries, and employed first- and second-generation methods, such as DOLS, FMOLS, and CS-ARDL models. The research shows that smart grids are the only factor in reducing GHGs, regardless of geographic division. Hence, linking smart grid resources to climate change goals requires short-term deployment strategies with a clear long-term vision and the fundamental goal of transforming the power structure into a net zero-emission system. The study also demonstrates that the emergence of ICT in electricity consumption has not yet reached a level that can promote environmental excellence. The study documented the critical role of financial innovation and environmental innovations in addressing environmental degradation.